EU Pet Food Market Trends
While the European market has been slower than North America in the drive towards naturally preserved pet foods, this North American trend is gaining momentum in the EU and it will continue to grow stronger. While the cost of the move towards naturally preserved ingredients can be a barrier, marketing companies and private label brands understand that consumer demand requires a higher grade of product in this market segment.
As the inclusion of more diverse sources of protein increases, the challenge of prevention of oxidation will be increased. One single antioxidant cannot meet the requirement to prevent oxidation with such a matrix of fatty acid profiles.
Caldic meets and supports these trends with the use of only the highest quality human grade ingredients from geographically responsible locations. In addition, Caldic has the technical knowledge and testing capabilities to support oxidation management and shelf life extension and are eager to provide our customers with our expertise.